Here's the story

“Jeff needs to focus on his job and stop suggesting improvements to everyone else’s work. His ‘helpful ideas’ are upsetting the staff.”

Early in his career, Jeff worked for a local newspaper. He had one job, described in writing by his supervisor as: “For the love of God, please just process the ads submitted by local businesses.” Undeterred, he continued to identify ads that weren’t going to work, long after the advertising department stopped appreciating his offer to fix them.

Jeff knew that behind every poorly executed ad was someone trying to keep their business alive. Unable to shake that, he put his money where his mouth was and set off on his own to help.

“He’s such a pain in the ass, but I have to admit our work is pretty amazing.”

Despite a growing book of freelance business, the intoxicating allure of a steady check was too much. Jeff sold out to the man—taking a job as a designer for a direct mail marketing agency.

A few hundred direct mail projects later, he was promoted to creative director. In that role, he successfully led a talented team of designers, database specialists, and production artists. Their fundraising campaigns for zoos, universities, hospitals, and other organizations generated millions.

“If you want someone to drive you crazy over the smallest details, Jeff’s your guy. Every little thing has to be ‘just right.’ It’s just a font, pal. Come on.”

Jeff knows that even the smallest details can shape the outcome of a creative project. Whether he’s building a direct mail campaign or crafting assets for digital, Jeff’s attention to detail in every aspect of his work is a textbook case of obsessive perfectionist behav—I mean, a deep commitment to excellence.

“Oh, great—another ‘brilliant’ improvement from Jeff.”

To Jeff, design has the power to inspire, to connect, to change lives. So he went to work for a fake flower company. There, he led a cost-saving overhaul of the company’s catalog production process. Eliminating costly agency expenses by bringing everything in-house, he saved the company more than $300,000 each year.

“Wait, you wanna do what? Oh, hell.”

Fed up with a bad CRM and unimpressed with overpriced, underwhelming alternatives, Jeff decided to build his own system—from scratch, by himself. The result? Using his CRM lead-to-appointment conversion quadrupled and lead contact rates increased 800%. Mildly excessive? Yes. Wildly effective? Also yes.

“Now what?”

Fresh off his CRM victory, Jeff established a high-performance call center, assembling a small-but-mighty team that maintained a “speed-to-lead” response time just over a minute. This move further boosted conversion rates and exemplifies his “whatever it takes” approach to getting attention.

“I’m not a machine, Jeff.”

Jeff’s career is defined by a devotion to process efficiency—especially in high-volume, time-sensitive workflows. His improvements have cut overhead, boosted productivity, and helped teams work smarter. Hear that, Monica?

“He’s an odd duck.”

That's fair. Jeff moves easily between the creative, business, and technical sides of marketing—writing, design, strategy, budgeting, analytics, and development. That mix helps him lead complex, cross-functional projects from start to finish, balancing competing demands and priorities.

“Borrrrring.”

Sure. Jeff’s ideas aren’t always flashy. They don’t chase awards or silly trends. They’re clear, they’re smart, and they get results. Which, I guess, is actually kind of exciting.

“He makes it look easy… which is so annoying.”

Like a chameleon in a dad shirt, Jeff adapts quickly to—no... if Rainman and Don Draper had a baby, it would—no... Anyway, working in agency and in-house teams for clients in retail, higher education, nonprofit, and e-commerce—industries with wildly different challenges—Jeff has learned how to quickly sort situations, craft solutions, and get the job done.

“What a suck-up.”

Jeff’s clients know him as someone deeply committed to their success. Treating each client’s goals like a personal mission, he goes above and beyond, ensuring every project blah blah blah.